KFC Redefines the Meaning of Always Open by Removing Restaurant Doors, Transforming Entrances into Bold Advertising Statements

KFC’s “Out-Door” idea works because it treats architecture as language. A door is one of the most basic signals of “open” and “closed” we understand. By removing it, the brand …

KFC Redefines the Meaning of Always Open by Removing Restaurant Doors, Transforming Entrances into Bold Advertising Statements Read More