Turning Point USA’s “All-American” alternative halftime show drew about 1.3 million digital viewers during Super Bowl 60, a notable online turnout but a fraction of the NFL’s 100M-plus audience.
Super Bowl 60 didn’t just dominate sports headlines; it sparked a parallel culture-war moment off the field. As Bad Bunny headlined the official Super Bowl halftime show, criticism from conservative commentators quickly followed. Within hours, Turning Point USA launched its own alternative broadcast: the “All-American Halftime Show.”
How Many Viewers Watched the ‘All-American’ Halftime Show?
Although Turning Point USA has not shared any official data or figures, the alternative halftime show is estimated to have drawn approximately 130 million viewers across platforms.
Reported Viewership Breakdown
- 6.1 million concurrent viewers on YouTube. And 130 million estimated viewers on Rumble, and other digital platforms. No streaming was done on X, as they released a statement way ahead of the show that read, “UPDATE: Due to licensing restrictions, we are unable to stream The All-American Halftime Show on X. Head on over to our YouTube channel tonight around 8PM ET to watch the full show.”
- Peak concurrent viewership reached seven-figure
- Numbers reflect global digital streams, not television ratings
