The NFL has made a massive announcement pertaining to its partnership with Jay-Z over the Super Bowl halftime show.
The league has extended its deal with Roc Nation, which will continue to produce the show and select performers, having entered into an alliance in 2019.
“NFL commissioner Roger Goodell said the league would continue to work with Shawn “Jay-Z” Carter’s Roc Nation to produce the Super Bowl halftime show,” Bloomberg reported this week.
The development brought out a reaction from NBA legend and Washington Commanders co-owner Magic Johnson, who congratulated the parties.
Congratulations and job well done to NFL Commissioner Roger Goodell, Jay-Z and his company Roc Nation on extending their partnership deal for the Super Bowl Halftime show!
— Earvin Magic Johnson (@MagicJohnson) October 16, 2024
The Roc Nation partnership has seen the halftime show become even more popular as a cultural event as it doesn’t only focus on entertainment but promotes the league’s Change initiative, which has led to significant grants being given to social justice organizations.
Still, there has been some controversy ahead of the next Super Bowl, with Kendrick Lamar named as the performer for the 2025 halftime show as many felt that Lil Wayne got snubbed.
Roc Nation Handling The Super Bowl Halftime Show Has Been “Mutually Beneficial,” According To Roger Goodell
NFL Commissioner Roger Goodell has said the partnership with Jay-Z and Roc Nation is “mutually beneficial,” and the decision to extend is proof that the league is happy with the product Roc Nation has been providing.
The last two halftime shows were talked about for weeks, with Rihanna headlining 2023 and Usher following this year.
The New York-based entertainment company has done an excellent job of mixing sports and activism, which aligns with the NFL’s strategic plan.
Super Bowl LIX. New Orleans. February 2025. #AppleMusicHalftime @kendricklamar @nfl @applemusic @rocnation @nflonfox pic.twitter.com/M2Fg2OvubN
— Roc Nation (@RocNation) September 8, 2024
Meanwhile, there’s been some concern that Jay-Z could be implicated following Diddy’s fall from grace, as he’s known to have been closely associated with the Bad Boy Records founder.
The NFL’s decision to move forward suggests that the league is not worried about any potential backlash.
